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platform · case study

Brand Engine Core

Live at thebrandengine.ai. 16 public API endpoints serve connected apps, with self-serve reference documentation generated from the same routes.

Product
Brand Engine Core
Type
platform
Scope
Platform, Public API, OpenAPI docs, Federation
Live site
thebrandengine.ai
16Public API endpoints
1 buildMarketing + app
GeneratedDocs

The situation

Several products sharing one brand system, each re-implementing identity, tone and assets in its own way.

What we did

Made the brand system a service: brands, personas with versioning and assets live in one hub, and other apps read them through a public API with token federation, event dispatch and generated OpenAPI and PDF reference docs. Marketing site, developer docs and the authenticated workspace ship from the same build.

What changed

Live at thebrandengine.ai. 16 public API endpoints serve connected apps, with self-serve reference documentation generated from the same routes.